Skip to content

You’ve built the plan.

Now build the product line that delivers it.

Planning sets the targets. VibeIQ is where merchandising, design, and product teams turn them into the actual product line.

homepage-live-line-hero-travel-accessories-v2

A finished plan can still contain zero real products.

The option count, AUR, margin, and timing can all be right. Someone still has to decide which products make the line, how they work together, and what each market adopts.

homepage-plan-to-actual-product-line-emea-v6-final

A plan is not a product line.

Planning can define what the business needs. Merchandising, design, and product teams still have to decide what the actual line is.

A finished plan can still contain zero real products.

Option count, AUR, margin, and timing can all be right. Someone still has to decide which products make the line and how the set works.

02-athleisure-plan-zero-products-simplified-trimmed-1

That’s the work still happening across meetings, decks, and spreadsheets.

Merchandising, design, product, and regional teams build the line together, but the plan, the products, and the reasoning are scattered across tools.

01-scattered-kidswear-context-no-glow-tight

The plan can be right and the product line can still be wrong.

The plan can work on paper while the line still has duplication, gaps, weak pairing, or poor flow. Those issues only appear when you see the whole set.

02-kidswear-line-overview-trimmed

That’s the work still happening across meetings, decks, and spreadsheets.

Merchandising, design, product, and regional teams build the line together, but the plan, the products, and the reasoning are scattered across tools.

homepage-fragmented-tools-apparel-v1

AI can create more options faster. It still can’t tell you whether the line works as a set.

The plan can be right and the product line can still be wrong.

The plan can work on paper while the line still has duplication, gaps, weak pairing, or poor flow. Those issues only appear when you see the whole set.

homepage-full-assortment-collaborator-diagnostics-v4-extra-wide-comments

VibeIQ is where the plan becomes the product line.

Planning targets stay visible while teams build the actual line, compare the set, make trade-offs, and decide what moves forward across markets and channels.

03-kidswear-line-builder-matched
Keep the plan in context
Option counts, margin, timing, and market targets stay visible while the line takes shape.
See the whole set
See breadth, coverage, price architecture, pairing, phasing, and duplication across the line.
timeline-solid-full
Carry the decision forward
Capture what changed, what moved forward, why, and where products were adopted.
“Visualizing the data and having the decision making in real time, that's a gap that we were able to fill right away.” 
Mary Grim, Head of Global Digital Operations
new-balance-2-logo

See how the line takes shape.

Start with the targets, build the set, evaluate it as a whole, decide what moves forward, and carry the adopted line downstream.
Bring the plan into context

Option-count, AUR, margin, timing, region, and channel targets stay visible while products take shape.

homepage-walkthrough-plan-apparel-v6-consistent-transparent
Turn planned slots into the actual line

Connect briefs, concepts, product information, and market needs to the places they need to fill.

homepage-walkthrough-connect-apparel-v6-consistent-transparent
See whether the set works

Compare breadth, coverage, price architecture, margin, pairing, duplication, and regional needs across the whole line.

homepage-walkthrough-see-apparel-v6-consistent-transparent
Decide what makes the line

Cut, swap, adapt, or approve products with the commercial and creative context in view.

homepage-walkthrough-decide-apparel-v6-consistent-transparent
Carry forward only what survives

Move the adopted products and their decision context into PLM, development, sell-in, and downstream workflows.

homepage-walkthrough-hand-off-apparel-v6-consistent-transparent

The product line is built across teams.

VibeIQ gives everyone shaping it the same line, the same targets, and the context behind each decision.

Merchandising
Build the right set against the plan, with better coverage, less duplication, and clearer trade-offs.
Design
Create in the context of the full line, so creative work responds to real product needs and decisions.
Transformation & Product Operations
Make the planning investment operational by connecting targets to the product decisions that shape the actual line.
Go-to-Market
Take the current line into every market and buyer review, then bring market response back upstream.

Earlier decisions show up in the numbers.

Customers cut unnecessary options earlier, reduce manual work, and return time to product teams.

vera_bradley_logo@2xC
10% fewer SKUs
Removed unnecessary options before sampling.
Kizik_Logo@2xC
1 week → ≤1 day
Line-plan preparation for a major milestone.
carters_logo
36 hours per merchant, per season
Returned time spent reconciling the line.

Bring your line and leave with a diagnosis.

Bring your range plan, current line, or one decision point. We’ll show where the gap sits and how VibeIQ closes it.